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3. Confirmation email that they have signed up – immediate
5. Worksheet about 3 hours before webinar (recommended)
6. Reminder email 1 hour before the webinar (I use the automatic GoToWebinar one)
This is the string I use, but this is not an “exact” science.
Some marketers would send many more than this, but this is what I do.
There will also be a reminder sequence for people who don’t register – you will want to be emailing people several times to remind them about the webinar.
I do something like:
Promo Email 1 – 3-5 days before
Promo Email 2 – 1-3 days before
Promo Email 3 – on the morning